What is collective intelligence?
Posted the 19/07/2019 by Pola

If you landed on our home page, you may have seen that we invite you to “unleash collective intelligence.” It’s not a catchphrase devised in a marketing meeting, but a well-documented concept of collaborative decision-making. Let’s have a look at the idea, how Kantree’s functionality reflects it, and how your team can benefit from it.

The basics of collective intelligence

Two heads are better than one.” You have probably heard this saying many times. According to an article about decision-making by the American Psychological Association, this expression reflects the idea that “people working in groups are more likely to come to a correct decision than they would if working alone.”

While the exact meaning of “correct” may be up for discussion, this definition corresponds well to the way collective intelligence is defined in Harvard Business Review: “When we talk about collective intelligence, we refer to the ability of a group to self-organize and to demonstrate a global behavior that demonstrates a greater cognitive ability than that of any individuals who comprise the group.”

The article points that “collective intelligence can be a fantastic lever for unleashing creativity, generating engagement and increasing business performance.”

Being a cooperative, we couldn’t agree more.

The whole is greater than the sum of its parts

Our startup behind Kantree, Digicoop, was consciously structured as a cooperative to foster true involvement in the company. Co-ops are based on the notion of collective decision-making. All team members have a say in business decisions big and small, and together we can have a meaningful impact on Digicoop’s future. In other words: when we make decisions together, we grow the company together.

collective intelligence

In this type of a collaborative environment, it is important to put aside your “boss” ego. Collective intelligence is based on trust and collaboration from the whole team.

For this reason we chose not to have managers, but coordinators who make sure that what we decide together gets done. It’s not a full-time role, rather a temporary assignment. The coordinator takes on projects that are “up their alley” and correspond to their skills, so that we can collectively tap into each person’s strength.

You give your best to achieve a common goal. It’s like any collective sport where you have players in different positions, but together you form a team that can compete. In our case, we have three developers, one person in sales, and one in marketing. If the latter attempted code and developers took on social media, we wouldn’t win any matches. As a group, we are more efficient than the sum of our parts.

How to apply collective intelligence principles in your company

As passionate advocates of worker co-ops, we realize that collective intelligence is less likely to fully develop in conventionally-structured firms, where managers and team leaders are expected to have all the answers. But don’t let that discourage you!

Small changes can go a long way. A lot of our clients are undergoing digital transformation and gradually introducing new ways of working (e.g. agile project management). Your organization can too benefit from your employees’ domain knowledge, when you apply principles of collective intelligence.

Consider getting more input from your staff in decision-making situations. Show the trust you have in your employees by encouraging more self-management, i.e. taking more responsibility for one’s work. Finally, give them tools that foster collaboration.

Kantree and your team’s collective intelligence

As developers who had grown frustrated with existing work tools, not suitable for the digital future, we wanted to build a collaborative product that would help teams across companies plan, manage, and organize their work more efficiently.

As a worker cooperative - who experienced first hand that when you empower teams, you will fully benefit from their knowledge for the common good - we wanted to give teams full control over their projects and work processes.

The result: a visual and easy-to-use platform that transforms work across the company, thanks to our powerful, flexible card system.

Teams have the freedom to configure task cards however they want, using Kantree’s custom fields and attributes. They are not limited by built-in, static features of traditional project work tools or bulky spreadsheets. This allows them to shape and tweak projects to fit their specific needs - and no two teams are the same - thus allowing collective intelligence to happen across the company.

An example of Kantree being used for collective intelligence comes from one of our French clients, Orano Group. As mentioned in their case study, “At monthly meetings of our project launch committees, Kantree is the only source of information and sharing.” Another client, the consultancy firm comit Paris/Berlin, said that Kantree “makes our communication easy and saves us a lot of time by centralizing all the information we need in order to move our projects along.” [More Client Stories]

Kantree dashboard

Since 2015, Kantree has been trusted by a variety of teams (HR, sales, marketing, project management, digital transformation) in mid-sized and large companies in France, Europe, and beyond. Are you ready to unleash YOUR team’s collective intelligence? Start a 30-day free trial today.


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